Analyze the function of increasing productivity
In the past era of video conferencing, this technology was difficult to use, expensive and unreliable. What video conference providers need to do is to prove that their products are easier, more affordable and more reliable than their competitors. But as discussed above, the industry has finally reached a point where video conferencing is simple, affordable, and reliable. High quality video no longer impresses customers, and video conference providers need new differentiation methods.
Some video providers responded in 2019 that their products went beyond basic conference functions and focused on improving conference efficiency, including remote participants. New features include transcription, video editing, file sharing, translation, and integration with productivity applications. Even before the outbreak, these functions have aroused great interest of users.
After the outbreak, many people who rarely use video conferencing found themselves using video conferencing in working meetings. Video calls are no longer just for discussing or planning work, but for completing work. Therefore, the function of improving productivity is expanding. Although this field is still developing, and many of its functions are not yet fully mature, it will become the core element of video conference technology in the future
